All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website … Read more
How a small business handles customer complaints and store returns defines its customer service. How you handle store returns shows whether or not that company understands that customer service is not just about making a sale, but it is also about customer relationship. Even if your customer is filing a complaint or returning a product, … Read more
One of the best ways to get new business is for current customers to say good things about your products or services and give you referrals. Here are five tips for getting testimonials from clients who may refer new customers: Ask for feedback and testimonials that you can post on your website. You can ask … Read more
How is Your Business Coping with Covid-19? What a time we are living in! What is taking place now will be in the history books. Covid-19 is having a great impact on most businesses. How our businesses survive and change will all depend on how we change to copy with Covid-19. Some business will survive, … Read more
Here are three great marketing tips to help turn visitors to your website into buyers. When it comes to marketing a website there are lots of strategies that work and some that do not. SEO (search engine optimization) drives customers to your website. Once you get people to your website, you need effective marketing on … Read more
Ten Ways to Improve Your Email Marketing: When done correctly email marketing can be a great tool to help your business to grow. Not only is the content important but how you design your email can make a big difference as well. Here are some good tips to help you improve your email marketing and … Read more
SEO You Can Do Yourself… and It’s Free! Below are some great ideas of SEO that you can do yourself, that will help you get more traffic to your website. The text content of your website is the most important part of your website. The text on each page needs to be engaging, informative and … Read more
Online Contests are a Great Marketing Tool: Online contests are an easy way to find new customers and keep connected to your current customers. Online contests are quick to set up and are affordable to run. Here are the most important things you need to know before you run an online contest for your business: … Read more