Product pricing can be challenging. We often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price. This is not always true. Customers often make buying decisions based upon emotions rather than logical thought. Here are seven tips to use when product pricing: … Read more
Even if you’re an internationally known brand, you can still struggle to build brand awareness and relationships in today’s market. In today’s business world people want to do business with other people more so than ever before. This is why it’s so important to focus on building a brand. We trust people we know, or … Read more
All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website … Read more
How a small business handles customer complaints and store returns defines its customer service. How you handle store returns shows whether or not that company understands that customer service is not just about making a sale, but it is also about customer relationship. Even if your customer is filing a complaint or returning a product, … Read more
The best way to start charging a higher price for your product or service is to just start doing it. Test it on your next two or three clients. Charge them a higher price and see if you get it. You have to believe that your product is worth the price. If you believe it, … Read more
SEO You Can Do Yourself… and It’s Free! Below are some great ideas of SEO that you can do yourself, that will help you get more traffic to your website. The text content of your website is the most important part of your website. The text on each page needs to be engaging, informative and … Read more
Where to Put Your Advertising Dollars in 2020: Here are five places to put your advertising dollars, that are rapidly becoming more and more popular and will be important in 2020: 1. Facebook. Facebook has quickly becoming an important place to advertise. Canadians spend more time on Facebook than people from any other country. One … Read more