All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website … Read more
All website owners want their website to rank as high as possible on Google, Bing and Yahoo! There are two main ways to accomplish this: Optimizing your site so it will appear in those search results organically. This is known as SEO or search engine optimization. Paying for ad space within search results. This is … Read more
I am sure you will agree that the internet is changing fast. Your website needs to keep up with the changes. Google often changes how it indexes websites. Google reads the source code of your website in order to index it. Search engines can tell when you last updated your website or when you did … Read more
SEO You Can Do Yourself… and It’s Free! Below are some great ideas of SEO that you can do yourself, that will help you get more traffic to your website. The text content of your website is the most important part of your website. The text on each page needs to be engaging, informative and … Read more
What is a Content Management System? If your website is created with a Content Management System or CMS, then your website uses software and a database to manage and organize your website content. This allows you to be able to update your website content yourself, and not have to pay a web designer every time … Read more
Where to Put Your Advertising Dollars in 2020: Here are five places to put your advertising dollars, that are rapidly becoming more and more popular and will be important in 2020: 1. Facebook. Facebook has quickly becoming an important place to advertise. Canadians spend more time on Facebook than people from any other country. One … Read more