SEO and your website content go hand in hand. Great text content is essential to keep visitors on your website. Google will rank your website higher if you have good content. Good content can be defined as: Provides a service to the visitor. Creates brand authority establishes you as an expert in your field. Looks … Read more
Now that summer is over and the kids are back in school, it is time to get ready for the busy holiday season. Here are some tips to help you be productive as possible over the coming months. Set Goals: Set goals to work towards and to judge the success of your holiday season marketing … Read more
Image cropping mistakes can give a bad first impression. Your profile image on your social media accounts is an important first impression to new clients. How you crop your photo can make you look shorter, aggressive, untrustworthy, or even creepy. Here’s some examples of photo cropping mistakes and how to fix them: Space above the … Read more
Ten Great Marketing Ideas for your Website That Don’t Cost a Cent: Create social media accounts on Facebook and Twitter. Post to these accounts regularly. It is best to post daily if possible. Claim, verify, and update your Google Local Business listing. This is extremely important. Be sure to keep your Google Business Listing up … Read more
Finding motivation to blog. Blogging can be very valuable when you are trying to bring additional traffic to your business. However, it’s easy to start off with good intentions to post to your blog often, but then you get too busy or simply forget. It can be a lot of work to build a popular … Read more
Mobile Marking is important. Mobile devices have changed the way we live our lives. It is no longer a luxury; they are now a necessity. Our smartphones help us to communicate, work and buy goods on-the-go. And thus, the mobile market can no longer be overlooked. Your website MUST be mobile friendly. A mobile friendly … Read more
Product pricing can be challenging. We often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price. This is not always true. Customers often make buying decisions based upon emotions rather than logical thought. Here are seven tips to use when product pricing: … Read more
Getting more visitors to your blog is much the same as getting more traffic to your website. Traffic can be hard to get, but here are some great ideas to help you get more visitors specifically to your blog. Search engine optimization. Just like your website, you should also be using search engine optimization techniques … Read more
Google ranks websites with SSL certificates a little higher than other websites. A SSL certificate is required for websites that do eCommerce because it keeps your customers personal information and credit card information secure. If you collect personal information from your customers, or if your website is a membership website with access to a password … Read more
Using online profiles and directories is one of the easiest and most cost-effective ways to connect with customers, optimize reviews and increase the traffic to your website. Online profiles and directories can be powerful tools for businesses because they give customers the opportunity to leave reviews. Reviews about your business can give you insight into … Read more