Now that summer is over and the kids are back in school, it is time to get ready for the busy holiday season. Here are some tips to help you be productive as possible over the coming months. Set Goals: Set goals to work towards and to judge the success of your holiday season marketing
Image cropping mistakes can give a bad first impression. Your profile image on your social media accounts is an important first impression to new clients. How you crop your photo can make you look shorter, aggressive, untrustworthy, or even creepy. Here’s some examples of photo cropping mistakes and how to fix them: Space above the
Ten Great Marketing Ideas for your Website That Don’t Cost a Cent: Create social media accounts on Facebook and Twitter. Post to these accounts regularly. It is best to post daily if possible. Claim, verify, and update your Google Local Business listing. This is extremely important. Be sure to keep your Google Business Listing up
Finding motivation to blog. Blogging can be very valuable when you are trying to bring additional traffic to your business. However, it’s easy to start off with good intentions to post to your blog often, but then you get too busy or simply forget. It can be a lot of work to build a popular
Mobile Marking is important. Mobile devices have changed the way we live our lives. It is no longer a luxury; they are now a necessity. Our smartphones help us to communicate, work and buy goods on-the-go. And thus, the mobile market can no longer be overlooked. Your website MUST be mobile friendly. A mobile friendly
It takes time to properly grow a Facebook fan base. Years ago, new pages could grow a fan base quickly and organically simply because there were so few pages competing for attention in the news feed. Today if you want to grow a high-quality, engaged fan base, you need to work at it. Here are
Getting more visitors to your blog is much the same as getting more traffic to your website. Traffic can be hard to get, but here are some great ideas to help you get more visitors specifically to your blog. Search engine optimization. Just like your website, you should also be using search engine optimization techniques
Google ranks websites with SSL certificates a little higher than other websites. A SSL certificate is required for websites that do eCommerce because it keeps your customers personal information and credit card information secure. If you collect personal information from your customers, or if your website is a membership website with access to a password
Using online profiles and directories is one of the easiest and most cost-effective ways to connect with customers, optimize reviews and increase the traffic to your website. Online profiles and directories can be powerful tools for businesses because they give customers the opportunity to leave reviews. Reviews about your business can give you insight into
It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help