The best way to start charging a higher price for your product or service is to just start doing it. Test it on your next two or three clients. Charge them a higher price and see if you get it. You have to believe that your product is worth the price. If you believe it, … Read more
One of the best ways to get new business is for current customers to say good things about your products or services and give you referrals. Here are five tips for getting testimonials from clients who may refer new customers: Ask for feedback and testimonials that you can post on your website. You can ask … Read more
How to Avoid Having Your Newsletter Emails Marked as Spam One of the risks of having a newsletter is having your emails marked as spam by the person receiving the email or by the email servers. If your emails look like spam, email servers may block your emails from ever reaching the recipient. This can … Read more
Marketing Tips and Ideas: When starting out marketing your business, you need to determine who your target market is. Only when you know who your customers are can you market to them effectively. Here’s an easy way to figure out who your target market is: Make a list of five of your best customers. Leave … Read more
Here are three great marketing tips to help turn visitors to your website into buyers. When it comes to marketing a website there are lots of strategies that work and some that do not. SEO (search engine optimization) drives customers to your website. Once you get people to your website, you need effective marketing on … Read more
What is email deliverability? If you send out an email newsletter, you should be concerned about email deliverability. Have you ever sent an email to someone and they never received it? This can happen to all of us. We want to make sure our emails are getting to the people on our mailing list and … Read more
How to Name Your Business: Your business name is very important. Here are some great tips to consider when choosing a name for your business: Choose a name that tells people what they will receive. i.e. Pat’s Dog Grooming. With this name, the customer will know that Pat is a dog groomer. Do not use … Read more
Great customer service is essential to growing your business. Word of mouth is one of the best ways to get new customers. It can also quickly hurt your business if you have a customer who is vocal about their disappointment. Here are five tips to help you to provide great customer service: Hire friendly, helpful … Read more
Excellent Promotion Ideas, Part 1 Below are some great ideas you can use to promote your business. This is part one of our promotion ideas. 1. Create scratch tickets that your customers can scratch. They win a discount of 5%, 10%, 20% 50% or whatever off their next purchase. 2. Have calendars printed with your … Read more
Ten Ways to Improve Your Email Marketing: When done correctly email marketing can be a great tool to help your business to grow. Not only is the content important but how you design your email can make a big difference as well. Here are some good tips to help you improve your email marketing and … Read more