become an expert

Time Management Tips for Small Business Owners

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Time management is important for small business owners. You will get more done in less time when you implement these five time-saving strategies. 1. Plan Your Work Planning your work is the most important strategy for effective time management. As a business owner, you are under pressure to make decisions, meet deadlines, complete paperwork and … Read more

No Motivation to Blog? These 5 Tips will Help.

motivation to blog

Finding motivation to blog.  Blogging can be very valuable when you are trying to bring additional traffic to your business. However, it’s easy to start off with good intentions to post to your blog often, but then you get too busy or simply forget. It can be a lot of work to build a popular … Read more

Use Gift Cards to Boost Sales

gift card

Whether you own a retail store, beauty salon, restaurant or other local business, gift cards can be a great way to boost sales. Gift cards aren’t just for large, national chains anymore. Consumers are very open to buying gift cards from small, independent retailers. Here are 5 tips for using gift cards to increase your … Read more

Tips for Product Pricing

product pricing

Product pricing can be challenging. We often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price. This is not always true. Customers often make buying decisions based upon emotions rather than logical thought. Here are seven tips to use when product pricing: … Read more

How to protect your IP address

IP address

Every time you go on the Internet, whether you are checking your social media, playing games or surfing the net, you are identifiable to the rest of the world by a numeric address. This “address” is your IP address, which stands for Internet Protocol address. It is a unique combination of numbers and it might … Read more

Use Online Profiles and Directories to Get More Business

Directories

Using online profiles and directories is one of the easiest and most cost-effective ways to connect with customers, optimize reviews and increase the traffic to your website. Online profiles and directories can be powerful tools for businesses because they give customers the opportunity to leave reviews. Reviews about your business can give you insight into … Read more

Marketing Yourself to Build a Personal Brand

personal brand

It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help … Read more

Email Signature – Best Practices

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A good looking email signature can be an important part of your business image. A professional looking signature can tell the email recipient a lot about the organization. Your email signature should include all the necessary information such as your first name, last name, job title, phone numbers, email address and website. You can also include … Read more

PayPal.Me – A Great Way to Get Paid

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PayPal.Me is a faster, easier way to get paid through Pay Pal. Share your very own PayPal.Me link (PayPal.Me/YourName) with your friends and family and they can send you money for any reason. If you have your own business, you can set up a PayPal.Me/YourBusiness link so you get paid quickly for the goods or … Read more

Website Credibility

credibility

All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website … Read more