Canada’s Anti Spam Laws: Canada’s anti spam laws or legislation (CASL) came into effect on July 1, 2014. If you or your business sends out any kind of commercial electronic messages (CEMs), including emails, texts, social networking messages and other electronic communications, then this is something you need to take seriously. This is a reminder … Read more
Resizing Your Images: If you are updating your website yourself, whether you are using WordPress or another CMS (content management system), then you will need to know how to resize the images you want to have on your website. You can control the image height and width in most CMS systems, however the image on … Read more
Blog Marketing is not all that difficult. You cannot make a post and then forget about it. You have to continue updating your blog, and marketing it so that it will become popular, and one that everyone wants to read. Here are some other ways that you can market your blog. Interviewing people and posting … Read more
Niche Marketing: The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two words together, niche marketing means buying or selling a product or service in an area of special demand. This is a product … Read more
Subtle Email Marketing: Everyday Internet users receive a lot of emails telling them to buy certain products or visit certain websites. These types of emails arrive in your inbox every day. However, most people pay very little attention to them, because they are blatant advertisements and are often viewed as spam. Most Internet users have … Read more
Social Networking: We have all heard of social networking before, but not everyone knows what it means. If you were asked to define what social media networking is, would you be able to give an accurate definition? Most people can’t, even though it’s likely that they participate in some form of social networking, especially online. … Read more
Marketing: SEO (Search Engine Optimization)… online marketing… website promotion. Marketing your website is SO important. You can have the best, most amazing website on the Internet, but if no one sees it, it is of no use to you. SEO is not automatic when you purchase a website. It is a separate service. When it … Read more
Recognizing Your Target Market: Achieving good sales is the ultimate goal of any firm. Your efforts will be wasted if the correct audience is not targeted. You need to recognize who your target market is. You should understand who the people are you want to target. Success lies in understanding this, which requires thorough research … Read more
Is Your Blog Working For You? Having a blog can help set you up as the expert to go to when your clients need information. Be sure to write posts often so your old and new clients will keep coming back to view your interesting articles. It can take a long time to write one post, … Read more
SEO Tips SEO is a unique process that enables your website to be easily found on the internet. Here are some SEO tips to help you. Seven SEO tips we recommend are: 1. The first step in any SEO campaign should always be to determine your target audience. Determine what they need from you, and … Read more