Social Media

Making LinkedIn Work for You

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Make LinkedIn Work for You! LinkedIn is an important social media network for every business, and especially for a business serving other businesses. If you have a LinkedIn account, you likely have a personal profile. Be sure to keep it up to date. An active and up to date personal profile can deliver business benefits.

Using Guest Bloggers

Guest Bloggers: Owners of successful blogs, that have a large following, sometimes need to use guest bloggers. For example, if you will be away for a while and unavailable to post new blog entries and don’t want to lose visitors, then you can make arrangements for a guest blogger or a series of guest bloggers

Making Money with Articles: The Importance of Keywords

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Making Money with Articles: Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches

Six Tips to Get Your Articles Read

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Get Your Articles Read: To make sure that your articles get read, here are six tips. These tips will make your articles readable and interesting. 1) Use short paragraphs. When the paragraphs are long, the words get jumbled in the mind of the reader and just looking at it can get confusing and too difficult

Canada’s Anti Spam Laws

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Canada’s Anti Spam Laws: Canada’s anti spam laws or legislation (CASL) came into effect on July 1, 2014.  If you or your business sends out any kind of commercial electronic messages (CEMs), including emails, texts, social networking messages and other electronic communications, then this is something you need to take seriously. This is a reminder

Email Marketing Mistakes

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Are You Making These Email Marketing Mistakes? Many business owners who try email marketing make the mistake of believing that any type of email marketing is beneficial. This is not true.  There are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of mistakes include allowing promotional materials

How to Make a YouTube Video

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Making a YouTube video is not complicated. The first step is to get a video recording device.  Video recording devices come in a number of different formats.  It is possible to use cell phones, webcams, or traditional camcorders.  If you are interested in using your cell phone to help you make a YouTube video, you

What is Social Networking?

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Social Networking: We have all heard of social networking before, but not everyone knows what it means.  If you were asked to define what social media networking is, would you be able to give an accurate definition? Most people can’t, even though it’s likely that they participate in some form of social networking, especially online.

How to Use Pinterest to Get More Customers

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Use Pinterest to Get More Customers: Pinterest is a social media tool that allows you to “pin” images you have uploaded to Pinterest or images you have found on the Internet.   This can be a great tool for small businesses. Think visually:  Do you have a photo gallery on your website?  Or images of items

Five Tips on Keeping Your Blog Active

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Keeping Your Blog Active: It is important to keep your blog active. Creating engaging, informative blog posts from scratch can be difficult and time-consuming.  Don’t let your blog fail by not updating it often.  Here are four types of posts that are easy to create and will give you good, useful content. Lists:  Visitors like