Even if you’re an internationally known brand, you can still struggle to build brand awareness and relationships in today’s market. In today’s business world people want to do business with other people more so than ever before. This is why it’s so important to focus on building a brand. We trust people we know, or … Read more
Using online profiles and directories is one of the easiest and most cost-effective ways to connect with customers, optimize reviews and increase the traffic to your website. Online profiles and directories can be powerful tools for businesses because they give customers the opportunity to leave reviews. Reviews about your business can give you insight into … Read more
It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help … Read more
All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website … Read more
How a small business handles customer complaints and store returns defines its customer service. How you handle store returns shows whether or not that company understands that customer service is not just about making a sale, but it is also about customer relationship. Even if your customer is filing a complaint or returning a product, … Read more
All website owners want their website to rank as high as possible on Google, Bing and Yahoo! There are two main ways to accomplish this: Optimizing your site so it will appear in those search results organically. This is known as SEO or search engine optimization. Paying for ad space within search results. This is … Read more
The best way to start charging a higher price for your product or service is to just start doing it. Test it on your next two or three clients. Charge them a higher price and see if you get it. You have to believe that your product is worth the price. If you believe it, … Read more
An active presence on LinkedIn is important for every business, especially those serving the B2B market. You can create your own personal LinkedIn page and a company profile. It is important to have both an active personal presence as well as an active business presence on LinkedIn. LinkedIn is a forum to build your expertise, … Read more
One of the best ways to get new business is for current customers to say good things about your products or services and give you referrals. Here are five tips for getting testimonials from clients who may refer new customers: Ask for feedback and testimonials that you can post on your website. You can ask … Read more
Marketing Tips and Ideas: When starting out marketing your business, you need to determine who your target market is. Only when you know who your customers are can you market to them effectively. Here’s an easy way to figure out who your target market is: Make a list of five of your best customers. Leave … Read more